The key task was modernizing – to literally bring Allanson into the 21st century. We developed a new positioning statement, a “story” for prospects that focused on Allanson’s long-standing industry credibility, and a series of consistent customer touch points.

For the trade shows the important step was evaluating how to maximize trade show investments with advanced planning and gathering pre-show marketing reconnaissance for effective presence and follow up.

Part of unifying the customer touch points was a series of sell sheets to present the company’s various products. The sheets had to convey technical information in an appealing format. We created a colour system for product lines, visually separating the products themselves while standardizing the series overall.

For the trade show booth we designed a simple, high-impact backsplash for displays. The concept: a showcase of Allanson’s feature product – LED signage lighting – in a pinnacle setting: New York’s Times Square.

By bundling design services we were able to offer professional printing services at competitive prices with previous vendors. The result: high-resolution, high-gloss sell sheets that travel wherever Allanson’s sales force does.