To differentiate the Brazil Film Festival from other established festivals we created a position based on Brazil’s rich culture and reputation for fun. To build momentum we developed a strong sponsorship program to drive revenue and corporate participation. Integral to the process was also gaining cooperation and backing from Brazil’s government.

The effort was focused almost entirely on the logo to ensure a memorable first year and an anchor for all future festivals/materials.

In combination with the logo creation we developed an ad campaign with Toronto’s #1 free publication Now Magazine – the city’s go-to guide for arts and culture.

Design and print – a blitz of branded collateral: sponsorship kits, event guide, film programs, large format stands with banners, tickets and passes. For the website (designed by a 3rd party) we also provided a full brand guideline, still in circulation as the festival rounds its fourth year.