Optima needed a prestigious brand to reflect its high level banking position without alienating the existing logo: a triangle within a circle. We developed a communications strategy that reflected Optima’s three prominent divisions – Public Equity, Wealth Management, and Structured Products.

A branding system was created around the ‘divisions’ strategy using a high-end conceptual design (and historic geometric shapes); each division became a part of the triangle, all coming together to form the whole of Optima. Supporting materials included complete brand guidelines, embossed business cards and stationery set.

The culmination of Optima’s communication tools development was a professional, content managed website complete with flash animation, integrated site analytics and unique reporting features.