Case Study //

Allanson International

Challenge

1. All of these things are not like the other. With 80 years of business under its belt, Allanson faced a typical marketing problem: inconsistent, unclear and highly unusable sales tools – the result of multiple vendor relationships over the years.

2. Lost in the crowd. A regular attendee of annual industry trade shows, the company’s booth suffered from too many messages and a generally “crowded” appearance.

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Case Study //

The Placencia Condos and Residences

Challenge

1. Where is Belize? Underrepresented beside popular Central American destinations like Panama and Costa Rica, the core challenge for this new housing development in Placencia, Belize was to first introduce the country itself.

2. How much did you say it cost? With price tags up to $500,000 the residences were marked “luxury”, and intended as second home purchases. In short, a more limited target market.

3. It looks great but where can I see it? Purchasing international property can be a daunting proposition and home buying is always a personal experience. Luxury residences in an obscure destination are difficult to sell virtually.

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Case Study //

Forest Hill Valet

Challenge

1. Can a leopard change its spots? Forest Hill had its roots in auto detailing. When they wanted to shift into the valet business they weren’t sure how to make the transition successfully.

2. How are we going to stand out from the pack? With dozens of existing vendors in the local market it was difficult to imagine carving out a share of the profits – especially with a brand new company.

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Case Study //

Optima Group

Challenge

1. Getting to know all about you. Optima was a growing merchant bank based in Geneva, Switzerland. The company was sufficiently funded with active deal flow but had no communications materials – not even a website – and no time to get started.

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Case Study //

EasyMed Mobile

Challenge

1. How do we launch a product in a niche market full of heavy competitors? EasyMed Mobile was developing an e-health platform – a new business model going head-to-head with Google and Microsoft.

2. What is the best path forward? The company invested a significant amount of money in the health industry to discover their business model was flawed. They had no direction on how to move forward or to take advantage of alternative strategies.

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Case Study //

Brazil Film Festival

Challenge

1. Introducing… The Brazil Film Festival – a new annual Toronto film event in a city already overloaded with annual film events.

2. Long distance quarterbacking. A Canadian consulate, production companies in France, film companies in Brazil and an agency at the corner of Queen and Spadina in Toronto. The key players of this project were spread out over three continents.

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